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Stop Boosting Facebook & Instagram Posts. Start Using Meta Ads Manager

Forget boosting your Facebook and Instagram posts in 2024! While it seems like an easy way to reach more people, this "quick fix" can actually drain your budget and limit your audience. With the increasing competition on Facebook & Instagram, boosting simply doesn't cut it. This article will uncover why it's time to move beyond boosting and explore powerful alternatives that deliver better results for your marketing dollars.

What is Facebook & Instagram Boost Post?

Facebook Post Boosting

Think of boosting your post on Facebook and Instagram like paying a small fee to put your post in the spotlight, temporarily increasing its visibility beyond your followers. This can be helpful raising awareness, increasing engagement and driving website traffic. However, while Boosting might seem like a quick fix, it's crucial to understand its limitations before you invest your marketing budget:

  • Limited targeting: You can only target audiences based on broad demographics.

  • Basic optimization: Boosting primarily aims for engagement, not specific goals like website conversions or lead generation.

Facebook Boost Post - Campaign Goals
Facebook Boost Post - Campaign Goals

  • Limited data insights: You get basic data on reach and engagement, but lack the in-depth analytics needed to measure true return on investment.

Audience Targeting Limitation

Facebook Boost Post - Audience Targeting
Facebook Boost Post - Audience Targeting

While Facebook and Instagram boosting offer a quick way to amplify your post, their audience targeting options leave much to be desired. Unlike dedicated ad campaigns you can create using the Ads Manager, boosting restricts you to broad demographics like age, location, and gender. Think of it like throwing a flyer in a general direction, hoping someone interested catches it. This lack of precision significantly hinders your ability to reach your ideal audience.

Ad Placement Limitation

Facebook Boost Post - Placements
Facebook Boost Post - Placements

With Boost Post, it's like choosing Facebook and Instagram as the general area, While this might work for basic awareness campaigns, it's still like throwing darts blindfolded compared to the precision offered by Ads Manager.

Instead, Start Running Your Ad Campaigns Using Meta Ads Manager

Move beyond post boosting and ditch the guessing game. Take control of your social media advertising with the power of Meta Ads Manager. With advanced targeting options and detailed performance insights, Ads Manager helps you maximize your impact and get real results for your marketing budget.

Specific Campaign Objectives With Ads Manager

Ads Manager - Campaign Objective
Ads Manager - Campaign Objective

While boosting primarily aims for likes and shares, set clear goals with Ads Manager's wide range of objectives.:

  • Drive website traffic: Send people directly to your website or landing page, generating leads and potential customers.

  • Boost conversions: Encourage specific actions like sign-ups, purchases, or app downloads, directly measuring your return on investment.

  • Increase brand awareness: Reach a wider audience, sparking interest and recognition for your brand or product.

  • Engage your audience: Generate likes, comments, shares, and other forms of interaction to build stronger connections.

  • Promote your app: Drive installs and increase app usage, reaching mobile-focused audiences.

By choosing the right one, you'll target the right audience with the right message, maximizing your chances of achieving your desired outcome.

Aiming For Conversions

Ads Manager - Conversions
Ads Manager - Conversions

When it comes to real results, Facebook Ads Manager's Conversions objective lets you target specific actions that drive your business forward. Website visits, app downloads, purchases, even leads signing up for your newsletter – you define the conversion that matters most.

Ad Placements

Ads Manager - Placements
Ads Manager - Placements

Control exactly where your ad appears across the Facebook universe - Facebook, Instagram, Messenger, Audience Network and Partnering Platforms. But it's not just about variety; it's about precision. Ads Manager lets you:

Choose specific placements within each platform: Target newsfeed sections, stories categories, and even in-app placements for maximum relevance.

Exclude placements that don't resonate: No more wasted ad spend on irrelevant locations.

Test and optimize: Discover which placements deliver the best results for your specific goals and budget.

Ad Formats in Ads Manager 

Ads Manager - Ad Format
Ads Manager - Ad Format

Boosting offers a simple image or video experience, whereas Ads Manager allows you to add layers of storytelling through text, interactive elements, and product showcases, creating a more engaging and memorable experience.

  • Images: Capture attention with stunning visuals, showcasing your products, services, or brand identity.

  • Videos: Grab eyeballs and emotions with impactful video ads, conveying your message in a dynamic and engaging way.

  • Carousels: Tell a multi-dimensional story with multiple images or videos, letting viewers swipe through and explore your offering.

  • Collections: Showcase a curated selection of products or services in a visually appealing format, perfect for e-commerce campaigns.

  • Slideshows: Combine captivating visuals with informative text, creating a dynamic and engaging ad experience.

  • Instant Experiences: Build immersive, interactive experiences within Facebook and Instagram, taking users on a journey beyond the traditional ad format.

Tracking Everything in Ads Manager

Ads Manager - Performance Tracking
Ads Manager - Performance Tracking

Ad Manager grants you access to a wealth of metrics that go beyond surface-level engagement. Track every action that matters - website visits, app downloads, purchases, and more. Understand exactly how your audience interacts with your ads and gauge the true impact of your campaigns.

Machine Learning and Optimization in Ads Manager

But Ad Manager doesn't just show you data - it translates it into actionable insights. Dive deep into demographics, interests, and even online behavior patterns to refine your targeting and messaging. Let the data be your guide as Ad Manager automatically tests different ad variations, showcasing the one that resonates best with your audience. This continuous learning translates to laser-targeted retargeting, allowing you to reach those already interested and convert them into loyal customers. What's more, you can measure the long-term impact of your ads, painting a holistic picture of your marketing efforts and their contribution to website traffic, brand awareness, and sales. It's like having a built-in marketing coach, constantly analyzing and optimizing your campaigns for sustained growth.

Stop settling for "likes" and "shares" with post boosting. When it comes to real impact and measurable results, Ads Manager is the game changer. Ditch the limitations of post boosting, and harness the power of Ads Manager.


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